A few Case Studies
At Offbeat Digital, we believe results speak louder than promises. Our case studies show how smart strategies, creative campaigns, and genuine fan connections can spark real growth. From boosting streams to turning small ad spends into big wins, these stories highlight what’s possible when marketing is done with a personal, offbeat touch.
Blue Eyed Giants
A 853% Surge in Listenership in 7 Months
Blue Eyed Giants saw explosive growth on Spotify—an 853% increase in listeners in just seven months, compared to the three years it once took their top single to hit 140k streams.
This success came from a disciplined release schedule, diverse and adaptive content, and active fan engagement. By dropping new singles every 5–7 weeks, repurposing content for ads, and staying connected with fans, the band more than doubled listener retention, boosted Instagram engagement from 40% to 86%, and accelerated their growth fivefold.
In short: what once took three years, they achieved in under seven months.
Silverchord
Triggering Algorithm Success on Spotify
Through audience and creative testing, continuous advertising, and consistent content, we drove algorithmic success and expanded a music artist’s Spotify fanbase. We used Meta ads with extensive A/B testing to pinpoint high-performing audiences and creatives, while pairing ads with fresh music releases and social content. Spotify responded with more listeners, stronger save ratios, and increased followers, proving the strategy’s effectiveness. A disciplined testing process and steady content flow triggered algorithmic amplification, leading to sustained growth and deeper fan engagement.
In short: We turned Spotify’s algorithm into a fan-growth machine.
Anime Rave Tour Ticket Sales
Tour Ticket Sales Success
Our team was tasked with driving ticket sales for an Anime Rave Tour across 20+ US cities. Using high-energy event content, optimized landing pages, and data-driven Meta ad strategies, we built a seamless and engaging buyer journey that maximized ROAS.
Our approach combined creative storytelling with rigorous testing — over 20 campaigns, 100+ ad sets, and 1,000+ ads — to pinpoint top-performing audiences and creatives. Through strategic retargeting and purchase-optimized funnels, we boosted conversions and created strong last-minute demand driven by FOMO.
In short: our team sold out shows across 20+ US cities.
