A few Case Studies
At Offbeat Digital, we believe results speak louder than promises. Our case studies show how smart strategies, creative campaigns, and genuine fan connections can spark real growth. From boosting streams to turning small ad spends into big wins, these stories highlight what’s possible when marketing is done with a personal, offbeat touch.
Blue Eyed Giants
A 853% Surge in Listenership in 7 Months
Blue Eyed Giants saw explosive growth on Spotify—an 853% increase in listeners in just seven months, compared to the three years it once took their top single to hit 140k streams.
This success came from a disciplined release schedule, diverse and adaptive content, and active fan engagement. By dropping new singles every 5–7 weeks, repurposing content for ads, and staying connected with fans, the band more than doubled listener retention, boosted Instagram engagement from 40% to 86%, and accelerated their growth fivefold.
In short: what once took three years, they achieved in under seven months.
Silverchord
Triggering Algorithm Success on Spotify
Through audience and creative testing, continuous advertising, and consistent content, we drove algorithmic success and expanded a music artist’s Spotify fanbase. We used Meta ads with extensive A/B testing to pinpoint high-performing audiences and creatives, while pairing ads with fresh music releases and social content. Spotify responded with more listeners, stronger save ratios, and increased followers, proving the strategy’s effectiveness. A disciplined testing process and steady content flow triggered algorithmic amplification, leading to sustained growth and deeper fan engagement.
In short: We turned Spotify’s algorithm into a fan-growth machine.
Distant
Triggering Algorithm Success on Spotify
A strategic ad campaign generated over $1,860 in revenue on just $160 ad spend by combining smart audience segmentation with optimized merchandising. We broke down warm audiences by country, tested multiple creatives, and identified the most engaged fans. By serving them the best-performing merch content, the campaign drove high conversions and maximized ROI. The results highlight how data-driven targeting and creative testing can turn small budgets into big returns.
In short: $160 in ads turned into $1,860+ in sales.
